Increasing growth through optimal product architectures

Objective

• Development of levers and solution principles for an optimal global product architecture of water treatment plants

Approach

Phase 1 - Optimal Diversity:

• Analysis of the competitive arena using Porter's Five Forces
• Interviews with selected executives
• Identification of market segments and use cases

Phase 2 - Optimal Variety:

• Analysis of product features and characteristics
• Analysis of combination constraints and prohibitions
• Derivation of module boundaries and interfaces

Phase 3 - Optimal Flow:

• Analysis of the as-is manufacturing process
• Identification of complexity drivers
• Identification of optimization potentials based on the modular product structure

Phase 4 - Optimal Structure:

• Workshops with core team on organizational design for modular product architectures

Results

• Identification of market segments that meet customer requirements
• Definition of use cases per market segment
• Evaluation of the competitive environment with Porter's 5-Forces and Kano model
• Recommendations for variant-optimal design of the future product structure using a feature tree
• Rough concept for module limits using a modularity matrix and shell model
• Recommendations for variant-optimal design of the future product structure
• Analysis of requirements from the supply chain for complexity-optimal design of the product architecture
• Optimization recommendation for the organizational design with the help of a matrix organization