Portfolio and architecture restructuring

In order to be able to profit from growth to the same extent as a premium supplier in the rapidly growing markets of the household appliance industry, it is necessary to realign the portfolio strategy from the customer's perspective. We helped to adopt this perspective and derived the necessary series, variants and modules in a structured manner.

Objective

Optimization of the product portfolio
Structuring of the product architecture for the defined portfolio

Approach

Performance of a complexity audit including variant analysis
Market segmentation and derivation of a portfolio strategy
Structuring of a product kit
Creation of the prerequisites for the first implementation project

Results

Market-derived segmentation and portfolio strategy
Modular product structure as a basis for generating common parts and economies of scale

Portfolio and architecture restructuring

Objective

Approach

Results

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