A component manufacturer in the furniture industry has a product portfolio that has grown over decades. While the number of product lines is continuously increasing, the commonalities between the product areas are steadily decreasing. The coming product generations should now follow a systematic & long-term portfolio planning. At the same time, efficient and cross-product line technical systems should reduce internal efforts and secure competitiveness. 

Objective

Objective

  • Development of a complexity-optimal product and portfolio strategy

Approach

Approach

  • Market analysis and segmentation
  • Portfolio structure and rough loads
  • Definition of future modular systems
  • Requirements detailing and technical rough concept for a selected modular system

Results

Results

  • Evaluated market segments as basis for product strategy
  • Redesigned portfolio structure
  • Defined modular systems for implementation

Contact

Michael Winkemann
+49 241 51031 0

michael.winkemann@schuh-group.com


Back


This website is using cookies to provide a good browsing experience.

These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

This website is using cookies to provide a good browsing experience.

These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.