A machine tool manufacturer is struggling with increasing complexity in its product range and at the same time decreasing competitiveness. Numerous new developments in the recent past did not achieve the desired market success. In order to counteract this, a program architecture appropriate to the complexity is to be designed and implemented together with a new product architecture. The product range is to be consistently aligned with the target markets and their requirements. Along the future machine series, modular systems will help to implement new developments faster and more cost-effectively.

Objective

Objective

  • Increased competitiveness and shortened time-to-market

Approach

Approach

  • Market analysis and segmentation
  • Portfolio structure and rough loads
  • Product architecture and building block design¬†
  • Complexity cost model
  • Requirements detailing & target cost management Building block development
  • Roadmap & implementation support Building block development

Results

Results

  • Redesigned product portfolio
  • Defined modular systems for implementation¬†
  • Reduced development effort and significantly faster realization for modular derivatives
  • Fulfilled target cost specifications of the accompanied development projects

Contact

Anno Kremer
+49 241 51031 0
anno.kremer@schuh-group.com


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