A manufacturer of aluminum profile systems wants to significantly expand its portfolio and its performance system in terms of market strategy. At the same time, the expected internal increase in complexity is to be minimized and made controllable through suitable measures. Initial solution approaches are available and are now to be evaluated from the perspective of complexity management.

Objective

Objective

  • Recommendations for market and product strategy
  • Quick check variant management

Approach

Approach

  • Market segmentation for a selected product area
  • Evaluation of the current portfolio strategy and portfolio development
  • Assortment structuring for a selected development project

Results

Results

  • Recommendations for the strategic further development of the portfolio

Other success stories

Contact

Anno Kremer
+49 241 51031 0
anno.kremer@schuh-group.com


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