In order to be able to profit from growth to the same extent as a premium supplier in the rapidly growing markets of the household appliance industry, it is necessary to realign the portfolio strategy from the customer's perspective. We helped to adopt this perspective and derived the necessary series, variants and modules in a structured manner.
 

Objective

Objective

  • Optimization of the product portfolio
  • Structuring of the product architecture for the defined portfolio¬†

Approach

Approach

  • Performance of a complexity audit including variant analysis
  • Market segmentation and derivation of a portfolio strategy
  • Structuring of a product kit
  • Creation of the prerequisites for the first implementation project

Results

Results

  • Market-derived segmentation and portfolio strategy
  • Modular product structure as a basis for generating common parts and economies of scale
     

Contact

Markus Stoffel, Ph.D.
+49 241 51031 0
markus.stoffel@schuh-group.com


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