An industry leader in the development and manufacture of agricultural machinery, now with three development and production sites, had to synchronize its portfolio, product and modularization strategy after integration with regard to its various stakeholders. The starting point was different strategy development processes at all sites. 

Objective

Objective

  • Involvement of all stakeholders, product groups and sites in the strategy process
  • Design of a new and regular strategy definition and strategy adjustment process
     

Approach

Approach

  • Analysis of the existing strategy process and the existing individual strategies
  • Analysis of the requirements from the point of view of the different stakeholders
  • Conception of a strategy development process
  • Implementation of the process
     

Results

Results

  • Coordinated strategy process
  • Coordinated strategy including sub- and innovation strategies
  • Defined roles and responsibilities
  • Change story and communication plan

Contact

Norbert Große Entrup
+49 241 51031 0
norbert.grosse.entrup@schuh-group.com


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