In order to improve the business positioning and competitiveness, a product range and variant analysis was to be carried out in this project to optimize the internal and external complexity of the product portfolio. In the process, important insights were gained and implemented for the re-design of the product portfolio as well as for a re-positioning in the market.

Objective

Objective

  • Product range and variant analysis to optimize the external and internal product complexity and gain a more competitive future positioning

Approach

Approach

  • Development of a feature tree to visualize the current portfolio incl. efficiency / effectiveness
  • Market segmentation based on homogeneous customer requirements
  • Simulation of future product portfolio based on the a.m. market segmentation for re-position-ning and improved competitiveness by means of exact fulfilment of the customer needs

Results

Results

  • Development of a feature tree to visualize the current portfolio incl. efficiency / effectiveness
  • Market segmentation based on homogeneous customer requirements
  • Simulation of future product portfolio based on the a.m. market segmentation for re-position-ning and improved competitiveness by means of exact fulfilment of the customer needs

Contact

Stephan Schittny, Ph.D.
+49 241 51031 0

stephan.schittny@schuh-group.com


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