A manufacturer of printing presses has gone through a decade of very successful business development. In the recent past, however, new products have no longer been able to meet the expectations set. The product portfolio shows significant overlaps. Synergies between series are difficult to achieve. For the new generation of machines, the portfolio is therefore to be successively revised and efficiently aligned to market requirements.

Objective

Objective

  • Systematic market analysis and derivation of a portfolio structure appropriate to complexity

Approach

Approach

  • Market analysis and segmentation
  • Evaluation and prioritization of segments
  • Portfolio structure and rough loads
  • Requirements description of future machine types in the dimensions: Variance, specifications and target costs

Results

Results

  • Evaluated market segments as basis for product strategy
  • Redesigned portfolio structure
  • Options for action and product requirements for future new developments

Contact

Michael Winkemann
+49 241 51031 0

michael.winkemann@schuh-group.com


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