This customer of medical equipment for water treatment was in the comfortable situation of continuous market growth. However, in order to make optimal use of the scarce resources of a startup in growth, we conducted a study that outlines the fields of action for establishing a modular product architecture with the help of which the growth can be structurally accompanied.

Objective

Objective

  • Development of levers and solution principles for an optimal global product architecture of water treatment plants

Approach

Approach

Phase 1 - Optimal Diversity:

  • Analysis of the competitive arena using Porter's Five Forces
  • Interviews with selected executives
  • Identification of market segments and use cases

Phase 2 - Optimal Variety:

  • Analysis of product features and characteristics
  • Analysis of combination constraints and prohibitions
  • Derivation of module boundaries and interfaces

Phase 3 - Optimal Flow:

  • Analysis of the as-is manufacturing process
  • Identification of complexity drivers
  • Identification of optimization potentials based on the modular product structure

Phase 4 - Optimal Structure:

  • Workshops with core team on organizational design for modular product architectures

Results

Results

  • Identification of market segments that meet customer requirements
  • Definition of use cases per market segment
  • Evaluation of the competitive environment with Porter's 5-Forces and Kano model
  • Recommendations for variant-optimal design of the future product structure using a feature tree
  • Rough concept for module limits using a modularity matrix and shell model
  • Recommendations for variant-optimal design of the future product structure
  • Analysis of requirements from the supply chain for complexity-optimal design of the product architecture
  • Optimization recommendation for the organizational design with the help of a matrix organization

Contact

Klaus Schopf
+49 241 51031 0
klaus.schopf@schuh-group.com


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