Der digitale Wandel ist in vollem Gange. Technologische Entwicklungen verändern unsere Kommunikation, unser Informationsverhalten sowie unsere Arbeitsweise. Die Digitalisierung in Unternehmen führt zum Aufbau einer breiten Datenbasis. Auf diese Datenbasis kann und sollte zur Beantwortung komplexer Fragestellungen zurückgegriffen werden.

Welche vier Aspekte hierfür erfolgsentscheidend sind, verrät Ihnen Jan-Hendrik Kraus.

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