Do you remember when the iPhone5 hit the market? People were camping in the streets in front of Apple stores just to be the first to hold this new smartphone in their hands. Before the sensational market introduction of Apple‘s iPhone, when was the last time you witnessed such a phenomenon?
Through its innovative power, Apple continues to achieve exceptionally above-average success and manages to stand its ground even in times of crisis. The company not only anticipates new customer needs, but actually creates them. Ultimately, the developed products reach cult status. Stephan Krumm CEO, Schuh Group Joerg Starkmann CEO, Schuh Complexity Management, Inc.
Thanks to our 12 Lean Innovation principles, you can quickly understand why Apple is so successful. Even better, you can pro-actively start your own journey to achieving even greater innovation productivity by following and adhering to all 12 principles. Read the first two articles in this issue to find out.
Finally, we have summarized the results of a benchmark study conducted by the Machine Tool Laboratory (WZL) at RWTH Aachen University regarding the innovative power of companies from various industries. We hope you will find this to be quite interesting.