Fitness wristbands measure pulse, smartwatches count calories, and phones measure sleep patterns. Measuring vital signs is ubiquitous these days. This has given rise to a movement all its own, the so-called "Quantified Self." Today's health-conscious people place high demands on the products they use and also ask what happens to their data and whether they can use it to contribute to better care for people. We support you in adapting your products to the rapidly changing health needs in the best possible way. To do this, it is important to evaluate consumer data as best as possible using the latest analytical methods and artificial intelligence, and thus not miss any opportunity to add value for customers.
A consumer healthcare product on a strong trademark platform needed to be redesigned in order to meet fast-changing flavour, scent, ingredient and packaging requirements around the world.