Not only is urbanization one of the most defining megatrends of our time, but individualization and connectivity are also having a tangible impact on the way we live. The efficient use of time as a scarce commodity plays just as important a role as the merging of work and leisure. Lifestyles are changing rapidly, and so is the need for products that make life more pleasant and productive. As a result, the home appliance industry is more directly exposed to the complexity of these developments than almost any other. By designing requirements management, product architectures, processes and organizations, we prepare you for these developments and support you in their ongoing optimization.
In the product life cycle of a household appliance generation, the continuous identification and realization of cost reduction potentials, especially in material and manufacturing costs, is a key function.
In order to be able to profit from growth to the same extent as a premium supplier in the rapidly growing markets of the household appliance industry, it is necessary to realign the portfolio strategy from the customer's perspective.