"Smart" product architectures always require a smart view of the market. At the beginning, there is market segmentation and evaluation in line with requirements. This forms the basis for all further decisions. The portfolio derived from this guarantees profitable growth and prevents resource-intensive fragmentation.
You identify the market segments with the greatest potential
Your strengths and weaknesses become clear and a sustainable differentiation succeeds
You have defined the future product portfolio and focused on the high-potential activities
You consistently align your services with the market and thus lay the basis for increased profitability
Systematization of requirements definition and implementation for target-oriented product development
For the new generation of machines, the portfolio is to be successively revised and efficiently aligned to market requirements.
A component manufacturer in the furniture industry has a product portfolio that has grown over decades. While the number of product lines is continuously increasing, the commonalities between the product areas are steadily decreasing.
A manufacturer of aluminum profile systems wants to significantly expand its portfolio and its performance system in terms of market strategy. At the same time, the expected internal increase in complexity is to be minimized and made controllable through suitable measures.