"Smart" product architectures always require a smart view of the market. At the beginning, there is market segmentation and evaluation in line with requirements. This forms the basis for all further decisions. The portfolio derived from this guarantees profitable growth and prevents resource-intensive fragmentation.

Growth

Growth

You identify the market segments with the greatest potential

Differentiation

Differentiation

Your strengths and weaknesses become clear and a sustainable differentiation succeeds

Focus

Focus

You have defined the future product portfolio and focused on the high-potential activities

Profitability

Profitability

You consistently align your services with the market and thus lay the basis for increased profitability

Our services

Market Segmentation

  • Understanding customer requirements and definition of use cases
  • Market segmentation on the basis of homogeneous requirement clusters forms the basis for the portfolio strategy. This is used to derive the optimal modular structure and product architecture

Portfolio Management

  • Optimization of the existing external variance (variant adjustment)  
  • The design of the product and service portfolio is derived from the requirements of the market segments (variant planning)

Requirement Management

Systematization of requirements definition and implementation for target-oriented product development

Requirements-based market segmentation

For the new generation of machines, the portfolio is to be successively revised and efficiently aligned to market requirements.

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Journal - Ausgabe 1/2018
Journal - Ausgabe 1/2018

Contact

Michael Winkemann
+49 241 51031 0
michael.winkemann@schuh-group.com


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