Product Architecture & Standardization
Which product architecture is ideal for your company?
High dynamics of change in increasingly differentiated markets and high cost pressure are the drivers for the conception of a complexity-optimized product architecture. The right balance between cost-effective standardization and customer-beneficial individualization holds immense potential for sustainable competitive advantages.
You find the perfect balance of modularization and standardization
You keep your costs manageable by using economies of scale in the best possible way
You also implement unexpected requirements in a timely and efficient manner
You introduce innovations with the appropriate product architecture in a targeted manner without changing the entire product
The highest potentials are achieved with the development of a modular and complexity-optimized series and product architecture
Based on the product architecture, which is designed modularly and in line with the complexity, the required modular system can be optimally designed and implemented
A component manufacturer in the furniture industry has a product portfolio that has grown over decades. While the number of product lines is continuously increasing, the commonalities between the product areas are steadily decreasing.
A manufacturer of aluminum profile systems wants to significantly expand its portfolio and its performance system in terms of market strategy. At the same time, the expected internal increase in complexity is to be minimized and made controllable through suitable measures.
A machine tool manufacturer is struggling with increasing complexity in its product range and at the same time decreasing competitiveness. Numerous new developments in the recent past did not achieve the desired market success.
